ANTIdiaRY
Punchdrunk/Rihanna/Samsung / 2016 / Associate Director of live events
Punchdrunk International collaborated with Samsung and Rihanna on a major campaign for the launch of her eighth album, Anti. A cross-platform experience, ANTIdiaRy told the story of Rihanna's life and transformations, through a series of rooms audiences could journey through. Punchdrunk International gave creative direction to a series of TV films, a digital experience and live events throughout the US.
ANTIdiaRy was awarded a Bronze Lion at the Cannes Lions International Festival of Creativity 2016.
Artistic Director: Felix Barrett / Director: Hector Harkness
